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This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape 5 May 2018 ln that book, we discuss how marketing has undergone a major shift since its early days, from being product-driven (1.0) to customer -centric (2.0) Buy Marketing 4.0: Moving from Traditional to Digital by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan (ISBN: 9781119341208) from Amazon's Book Store. Access a free summary of Marketing 4.0, by Philip Kotler et al. and 20000 other business, leadership and nonfiction books on getAbstract. On the site oysternz.co.nz you can download the book التسويق 4.0 : الانتقال من التسويق التقليدي إلى الرقمي absolutely free. Also read the التسويق 4.0 Köp Marketing 4.0 av Philip Kotler, Hermawan Kartajaya, Iwan Setiawan på Written by the world's leading marketing authorities, this book helps you navigate 15 Aug 2018 In his masterpiece, Marketing 4.0: Moving from Traditional to Digital author Philip Kotler details what is Marketing 4.0 and why we must
Marketing 4.0_ Moving from Trad - Philip Kotler.pdf
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